26 set - Milano
Shanghai BSF Human Resources Co.
h3Mobile App User Acquisition Manager (Utility or AI Creative Apps Background) /h3pJob Openings Mobile App User Acquisition Manager (Utility or AI Creative Apps Background) /ph3About the job Mobile App User Acquisition Manager (Utility or AI Creative Apps Background) /h3h3Job brief /h3pOur client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition.
Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.
/ppWith over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
/ppNow accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
/ph3Responsibilities /h3ulliLead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
/liliOptimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
/liliDefine clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
/liliCollaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures,
audience targeting, and automation workflows for UA performance /liliPartner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates /liliOwn UA-specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.
/li /ulh3Requirements /h3ulli3+ years in digital marketing roles, with strongminimum 2 years specializing in AI-driven mobile app (especially for Video Photo, Productivity, or Creativity apps) user acquisition.
The one strongwith relevant work experience at well-known Italy Utility or AI Creative mobile app companies are preferred.
/strong /strong /liliDemonstrated success scaling UA campaigns across strongEU/US-focused global markets /strong , including delivering products to top rankings in major app stores.
/liliHands-on expertise in performance channels: Google UAC/search, Facebook app/web ads, and strongTikTok app ads with social viral spread integration /strong ; experience pivoting channel strategies for product reinvention.
/liliMastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
/liliAdvanced Excel skills and ability to interpret complex datasets, particularly for strongsubscription-based monetization ROI optimization.
/strong /liliExperience owning and optimizing large-scale budgets tied to measurable growth is preferred.
/liliStrong project management skills and proven ability to lead cross-functional initiatives in strongmultinational European teams.
/strong /li /ul #J-*****-Ljbffr
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