Digital Channel Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/83cg33

We are looking for a Digital Channel Manager to lead our digital marketing team and drive our global digital strategy across paid media, SEO, AI search, e-commerce, and third-party platforms.

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You will connect our different digital channels into one integrated approach, develop your team, and ensure our digital investments deliver measurable business impact.

The job can be placed in any of our office locations: Germany, France, UK, Spain, Italy, Benelux, Nordics.

Your Responsibilities

Lead and develop specialists across Paid Social, SEA, SEO, AI/LLM Search, E-Commerce, and Third-Party Platforms

Define and execute the global digital marketing strategy, roadmap, and KPIs

Own the digital marketing budget and optimize investments based on performance and ROI

Drive paid media and organic search performance across key platforms

Develop our approach to AI/LLM search visibility as customer search behavior evolves

Work with the e-commerce team to improve acquisition, conversion,



and the digital customer journey

Manage our presence across relevant marketplaces, distributor sites, and other external platforms

Partner with Brand, Content, Product, Sales, and regional teams to deliver integrated campaigns

Translate digital performance into clear insights and recommendations for senior stakeholders

What You Bring

6+ years of digital marketing experience, including 2+ years leading a team

Broad experience across paid media, SEA, SEO, e-commerce, and digital platforms xykwogc

Proven experience managing digital budgets with clear ROI accountability

Strong understanding of SEO and emerging AI/LLM search

Experience with e-commerce platforms and analytics tools such as GA4

Strong analytical, people leadership, project and stakeholder management skills

Ideal to have worked with Salesforce

Experience in an international & multicultural environment is a plus

Fluent English; additional languages are an advantage

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/83cg33