28 set - Bardi
Ing Banking
As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture.Di seguito troverà tutto ciò che deve sapere su questa possibilità e sui requisiti richiesti ai candidati.Super flexible smart workingCompetitive base salaries and performance-based bonusesDiverse cultures & innovative mindsetsInternational environmentCommitment to sustainabilityLots of training and development opportunitiesLead the Customer Insights & Analytics strategy for the Business Banking segmentBuild and maintain a data framework for funnel performance, customer behavior, product adoption, and churnEmbed analysts within squads to improve data fluency, experimentation, and decision makingOwn the customer 360 data assets for Business Banking with reliable segmentation and actionable insightsOwn end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnershipsOptimize the full sales funnel including onboarding and KYC/AML flowsDrive activation of core products via targeted journeys and educationPartner with product teams to reduce friction and improve conversionDevelop a content strategy for business clients covering education and industry insightsBuild and nurture digital communities to boost engagement, advocacy,
and loyaltyCoordinate omnichannel messaging across email, push, social, website, and in-app channelsIdentify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces)Define scalable partnership models (affiliate, API-based, product integrations, digital referrals)Ensure clear eligibility frameworks and ongoing performance optimization for partnershipsCollaborate with Compliance, Legal, and Risk for safe onboardingImplement test-and-learn frameworks, A/B experiments, and funnel optimizationMonitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach)Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution)Lead a high-performing, agile team focused on iteration and customer obsessionEnsure regulatory compliance and risk xysqume controls across digital journeys and partnershipsMaintain robust documentation, risk identification, and remediation10+ years in digital growth, performance marketing, digital sales, or analyticsexperience in cross-functional, agile leadership at scaledeep expertise in digital acquisition, activation, content strategy, and community buildingstrong analytical mindset with experimentation, segmentation, modeling, and funnel managementunderstanding of B2B financial services and digital onboarding constraintsexcellent stakeholder management and influencing skillsstrong awareness of risk, compliance, and regulatory frameworksstrategic thinkingdigital analyticsA/B testing & personalization toolsmartech platformsTribe Lead Growth Digital Sales pavia, lombardia, it#J-18808-Ljbffr
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