26 set - Milano
Generali Group
OverviewAs Group AI Discovery & Agentic Design Lead you will shape how Generali is seen and recommended in AI-powered discovery and pre-sales journeys.
You will bridge brand, marketing, data and AI to improve visibility, trust and effectiveness in the AI-mediated customer journey.
You'll define strategy for AI search visibility, reader-friendly LLM content, and brand presence across conversational interfaces.
The role combines governance, experimentation and cross-functional collaboration to deliver measurable business impact.
Retribuzione / BenefitsSmart working and flexible hours
Corporate welfare system
Meal vouchers
Supplementary health insurance
Well-being initiatives
Training and development
ResponsabilitàDefine and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across AI discovery environments (e.g., AI Overviews, ChatGPT, Gemini, Copilot, Perplexity)
Create a measurable framework to track visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search
Design target conversational and agentic AI experiences for pre-sales journeys to help customers understand needs, compare options, and move toward the right product, channel or advisor
Translate customer questions and life-event needs into content, data and experience requirements that improve discoverability and trust
Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, knowledge structuring, experimentation and governance
Collaborate with Data & AI, IT, Legal, Compliance, Distribution, Customer Experience and Communication to ensure accurate, safe, compliant,
brand-consistent and commercially relevant AI experiences
Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
Create executive reporting linking AI visibility and pre-sales improvements to brand consideration, lead quality, conversion and customer lifetime value
Requisiti fondamentali5+ years in digital marketing, SEO, CX, AI product management, martech, growth or digital transformation, ideally in a complex international organization
Strong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverability
Experience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre-sales advisory experiences
Solid analytical mindset with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomes
Experience working with cross-functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendors
Fluent in English (mandatory); Italian or other European languages a plus
Strategic thinker with execution discipline
Curious, hands-on and experimental; able to test and translate new technologies into business value
Excellent stakeholder management and communication; able to engage senior leaders and cross-functional teams
SEO, AEO, GEO, AI search, LLM behavior, knowledge graphs, schema
Structured content, content authority, digital discoverability
Conversational AI, chatbots, virtual assistants, agentic workflows, personalization
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