28 set - Roma
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Experience: 5 years of experience in the marketing/advertising of the mobile game industry of Esports and Live Streaming.
Responsibilities: Be the owner of a game marketing program, including (but not limited to) new game feature launch, revenue promotion, Esports tournament, streamers/influencers management and community events.
Plan marketing activities: Study users’ insight, develop ideas/marketing program based on product’s brief and consumers’ feedback
Content Production including Esport content, live streaming content, video, comic and other viral content production from writing script to working with production house/other creative team to deliver the work.
Work closely with streamers/influencers/Pro-player in engagement programs.
Skills: must know how to run and execute campaigns.
and have a 360 vision of a marketing plan.
Be aware of social/digital and content trends in gaming and entertainment.
Had experience working with KOLs/content creators in the gaming industry.
Excellent communication and presentation skills in English and Mandarin. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning, sharing with executives.
Self-management skills and a self-started attitude are highly valued.
True passion for video games, both from an end-user and marketer perspective.
Clear knowledge of mobile and app environments.
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