28 set - Firenze
Martinorporated
Full-time
Description
Job Title: Marketing Manager
Status: Exempt
Summary:
As the Marketing Manager at Martin, you will be responsible for developing and implementing strategic marketing initiatives to drive customer engagement, revenue growth, and brand awareness. You will lead a team to execute marketing campaigns, create compelling marketing content, optimize our e-commerce platform, enhance web and graphic design, manage events and supplier co-op, and drive growth. Your strong leadership, strategic thinking, and marketing expertise will play a pivotal role in achieving our business objectives and ensuring the success of our marketing efforts.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote our services, products, and overall brand across digital platforms, AI, social media, email marketing, and offline channels.
- Lead and manage a team of professionals, including our Web & Graphic Designer and Marketing Content Creator, providing guidance, support, and mentorship to maximize their potential and drive results.
- Collaborate with internal teams, such as Sales, Ownership, Category Management, HR, and Supply Chain, to align marketing activities with overall business goals.
- Ensure a consistent brand experience by ensuring best in class practices at each point along a customer's journey.
- Collaborate with our Suppliers to cross promote their products and services and utilize Supplier resources to amplify Martin’s marketing efforts.
- Widen the sales funnel by ensuring our marketing speak to our target audience and contains Calls to Action that encourage potential customers to look to Martin to help them operate better.
- Oversee the planning, creation, and execution of digital marketing campaigns, including AI (AEO), search engine optimization (SEO), pay-per-click advertising, social media advertising, and email marketing, to drive website traffic, generate leads, and increase conversions.
- Monitor and analyze marketi
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