28 set - Gallicano Nel Lazio
Perrigo
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.Dopo aver letto questa descrizione, invii il suo CV e le eventuali informazioni aggiuntive richieste facendo clic sul pulsante di candidatura.Join us on our One Perrigo journey as we evolve to win in self-care.Description OverviewThe E-Commerce Conversion & Digital Shelf Specialist plays a key role in optimizing online product visibility, content quality, and conversion performance across Amazon,other marketplace platforms and online players.The candidate supports the enhancement of the entire shopper journey—from product discovery and search visibility to purchase conversion—through data analysis, digital shelf optimization, marketplace best practices, and emerging AI-powered solutions.He/she combines strong analytical skills with hands-on ecommerce experience, leveraging data and insights to improve product performance, drive conversion, and support sustainable business growth. Working cross-functionally with Marketing, Sales, Regulatory, and Retail Media teams,
the Specialist contributes to the delivery of best-in-class product content and an outstanding online shopping experienceScope of the RoleDigital Shelf OptimizationMonitor and analyze digital shelf performance using Profitero or similar tools.Action on key metrics including:o Share of Searcho Content Quality Scoreso Competitive Benchmarkingo Pricing and Visibility PerformanceIdentify opportunities to improve product discoverability and conversion.Product Content ExcellenceSupport the optimization of Product Detail Pages (PDPs) across Amazon, other marketplaces and online players.Improve:o Product titleso Bullet pointso Product descriptionso Images and A+ ContentImplement keyword strategies to increase visibility and organic ranking.Conduct regular content audits and recommend improvements.Conversion OptimizationAnalyze shopper behavior and performance data throughout the ecommerce funnel.Monitor:o Organic visibilityo Traffic performanceo Click-through rateso Conversion ratesSupport testing and optimization initiatives aimed at increasing sales performance.AI-Driven Content EnhancementLeverage AI tools to improve content quality and productivity.Optimize content for AI-powered search and discovery environments.Stay informed on emerging trends in AI, ecommerce, and digital shelf management.Cross-Functional CollaborationStrongly partnering -with Marketing, Sales, Regulatory,
and Category teams to ensure content accuracy and consistency.Collaborate with Retail Media - to support campaign effectiveness through high-quality PDP content.Reporting & InsightsPrepare performance reports and dashboards.Translate data into actionable recommendations.Support the implementation of continuous improvement initiatives based on performance insights.KPIConversion Rate (CVR)Share of SearchOrganic VisibilityDigital Shelf Content ScoreSales Growth on Priority SKUsContent Compliance and CompletenessContribution to Revenue Growth and Media EfficiencyExperience RequiredMinimum 4 years of experience in ecommerce / marketplace environmentsFluent EnglishStrong experience with Amazon ecosystem (Vendor or Seller)Data-driven mindset with mandatory experience in tools such as Profitero (preferred) or equivalentSolid knowledge of:- marketplace SEO- ranking algorithms- conversion optimizationExperience or strong interest in:- AI / Generative AI applied to ecommerce- content optimization for LLMs and AI-driven discovery systems- use of AI tools for content generation, testing, and performance improvementBenefitsWe believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.Hybrid Working ApproachWe love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. xysqume We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more hereWe are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo#J-18808-Ljbffr
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