28 set - Bardi
Wolters Kluwer
As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You’ll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business.Health insuranceCertification opportunitiesWork from Anywhere up to 20 days/year in the EUPerform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offerCoordinate national and international teams to contribute to product development and value-rich solutionsDefine clear value propositions and craft compelling storytellingSet sales budgets and commercial targets by product and channelDesign and execute omnichannel marketing plans with emphasis on digital channelsManage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters,
webinars, events)Coordinate creative, media, and digital agencies for campaigns and materialsMonitor business KPIs and campaign performance metricsSupport training programs for sales channels and commercial teamsDegree in EconomicsAt least 5 years of experience in Product or Marketing Management in multinational environmentsStrong strategic and operational marketing expertiseEntrepreneurial mindset with ownershipProven project-management skills for cross-functional coordinationSolid up-to-date knowledge of xysqume digital marketingExcellent analytical, planning, multitasking, and problem-solving abilitiesStrong communication, teamwork, and storytelling skillsHands-on experience with CRM systems, marketing-automation tools (e.G., Eloqua), and AI-based marketing toolsWillingness to travel internationally for workshops and meetingsFluency in English (C1)Advanced proficiency with Microsoft Office suiteStrategic thinkingProactivityOwnershipDigital marketingCRM systemsMarketing automation (Eloqua)#J-18808-Ljbffr
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