28 set - Legnano
Essity
Are you ready to help shape the future of e‑commerce for a leading global hygiene and health company? Want to make an impact across multiple European markets?
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About The Role
This role owns demand generation and marketing performance for Amazon Europe, one of the strategic growth channels for Tork. This includes defining and executing the full-funnel activation strategy across markets, through advertising, promotions, and content, with the objective of delivering profitable, scalable growth. This is a senior individual contributor role with regional ownership, operating at the level of a manager in scope and impact. You will not only execute campaigns. You will define how Tork wins in Amazon marketing at scale.
We’re looking for a highly driven, ownership-oriented professional who thrives in a fast-paced, performance-focused environment. If this is you, we’d love to talk.
What You Will Do
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- Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI. Translate commercial objectives into clear activation strategies, performance targets, and investment decisions
- Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization across advertising, promotions, and other channels
- Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, while steering agency, challenging proposals, and ensuring high-quality execution and optimization
- Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact
- Elevate content and conversion performance, by defining the roadmap for best-in‑class product content, driving structured test-an
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