Digital Risk & Brand Protection Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/83lzeg

puDigital Risk Brand Protection Manager /u /pbrÈ questo il suo prossimo lavoro? Legga la descrizione completa qui sotto per scoprirlo e non esiti a candidarsi.brpRole Overview /ppWe are seeking a Digital Risk Brand Protection Manager responsible for protecting the company’s brand, executives, products, campaigns, and digital assets across online channels. /ppThis role focuses on operational digital risk monitoring, brand protection, and cross-functional coordination, working closely with IT Security, Marketing, Global Legal, Communications, Paid Media, and external Digital Risk Protection vendors. /ppThe position will manage and optimize Digital Risk Protection platforms, such as ZeroFox or similar solutions, coordinate online threat monitoring, support takedown and escalation processes, and help mitigate risks including impersonation, phishing, counterfeit activity, unauthorized brand usage, trademark exposure, harmful digital placements, and reputational threats. This is a cross-functional role with a strong execution focus. The role supports Legal, Marketing, IT, and Communications teams, while formal legal clearance, cybersecurity incident ownership, media strategy, and crisis communications remain with the relevant functional owners. /ppstronguKey Responsibilities /u /strong /polliDigital Risk Monitoring Threat Detection /li /olulliManage and optimize Digital Risk Protection platforms, including ZeroFox or similar tools. /liliMonitor and assess digital risks across online channels, including: /liliExecutive and employee impersonation. /liliFake domains, phishing campaigns, and fraudulent websites. /liliEmail impersonation and fraudulent messages appearing to come from company employees, executives, or brand representatives. /liliSocial media impersonator accounts and account takeover risks. /liliLookalike websites and fake pre-order pages. /liliData exposure risks and unauthorized digital use of brand assets. /liliCoordinate incident triage and escalation with IT Security where cyber, infrastructure, or data-related risks are identified. /liliMaintain documentation of incidents, remediation actions, recurring threats, and escalation outcomes. /li /ulolliuBrand Protection Online Enforcement /u /li /olulliMonitor unauthorized use of brand intellectual property across marketplaces, social platforms, search engines, websites, digital ads, and social commerce channels. /liliIdentify counterfeit activity, fake product listings, unauthorized resale patterns, misleading product claims, and misuse of brand imagery, logos, trademarks, or product names. /liliCoordinate takedown processes with online platforms, marketplaces, domain registrars, social networks, and external vendors. /liliMonitor fake product listings and unauthorized brand activity on platforms such as Amazon, eBay, Alibaba, and social commerce marketplaces. /liliHelp enforce brand standards externally by feeding recurring violation data back into internal brand guideline updates. /liliPartner with Marketing to protect brand reputation, visual identity, campaign integrity, and digital presence. /li /ulolliuCampaign, Product Launch Creative Risk Support /u /li /olulliSupport Marketing and Creative teams by flagging potential digital brand protection, trademark, rights usage, and reputational risks in new campaign concepts, creative assets, and copy before go-live. /liliIdentify potential issues such as: /liliCampaign taglines, names,



or visual elements that may conflict with existing trademarks. /liliUse of third-party logos, music, imagery, UGC, influencer content, or creative assets that may require rights clearance. /liliPotential digital compliance or reputational concerns. /liliEscalate relevant risks to Global Legal for formal legal clearance where required. /liliMonitor for pre-launch leaks, unauthorized product mentions, fake launch pages, and counterfeit activity around product launches. /liliMonitor post-launch risks including fake listings, lookalike websites, phishing or fake pre-order pages, social media impersonation, and unauthorized influencers or affiliates making false or misleading product claims. /li /ulolliuSocial Media, Influencer Handle Protection /u /li /olulliAlert Marketing and Social Media teams to impersonator accounts, suspicious profiles, fake communities, and unauthorized brand usage. /liliSupport global handle and username protection across relevant platforms. /liliMonitor social media impersonation and brand abuse through ZeroFox or similar platforms. /liliSupport influencer vetting by identifying potential red flags such as fake followers, bot engagement, suspicious audience quality, or reputational risk, where not already covered by existing social media tools. /liliFlag unauthorized influencers, affiliates, or content creators making misleading claims or using brand assets without permission. /li /ulolliuSEO, SEM Digital Advertising Risk /u /li /olulliIdentify competitors, bad actors, or unauthorized parties bidding on branded keywords. /liliMonitor misleading ads, lookalike landing pages, and search activity that may divert consumers from official brand channels. /liliInform Paid Media and Marketing teams of risks that may affect search visibility, traffic quality, or brand protection strategy. /liliMonitor whether digital advertising appears alongside harmful, unsafe, or reputationally damaging content. /liliEscalate brand safety concerns to Marketing, Media, Legal, or agency partners as appropriate. /li /ulolliuLegal, Communications Crisis Coordination /u /li /olulliCollaborate with the Global Legal team to define escalation criteria, align on brand protection priorities, support the implementation of digital policies, and maintain visibility of recurring risks across markets and channels. /liliServe as a key liaison with Legal on rights clearance processes, usage-related claims, payout requests, and disputes involving unauthorized use of user-generated content or third-party assets. /liliPartner with Communications, Marketing, Legal, IT, and leadership on crisis monitoring and response planning related to negative sentiment, public-facing brand concerns, impersonation, phishing, or reputational risks. /liliSupport crisis monitoring during high-risk events, campaign launches, product launches, or periods of heightened brand exposure. /li /ulolliuReporting, Governance Process Improvement /u /li /olulliAct as a liaison between IT, Marketing, Legal, Communications,



Paid Media, external vendors, and regional teams. /liliTranslate technical and digital risk findings into business impact. /liliProvide regular reporting to leadership on the digital threat landscape, recurring risks, response times, and remediation progress. /liliDefine and track KPIs related to digital risk reduction, takedown effectiveness, impersonation mitigation, phishing trends, and brand protection outcomes. /liliSupport IT and Legal in defining policies related to digital risk, online exposure, impersonation, brand misuse, and platform escalation. /liliContribute to awareness initiatives regarding phishing, impersonation, social engineering, unauthorized asset use, and online fraud. /liliSupport the development of internal workflows for campaign review, product launch monitoring, takedown escalation, rights clearance, and crisis response. /li /ulpstrongRequired Experience /strong /pulli5–8 years of experience in Digital Risk, Cybersecurity Operations, Brand Protection, Trust Safety, Online Enforcement, or a related field. /liliExperience managing Digital Risk Protection platforms such as ZeroFox or similar tools. /liliStrong understanding of phishing, impersonation, social engineering, online fraud, counterfeit activity, and unauthorized brand usage. /liliExperience coordinating takedown processes across digital platforms, marketplaces, social networks, search engines, or domain registrars. /liliAbility to work cross-functionally with IT, Marketing, Legal, Communications, Paid Media, regional teams, and external vendors. /liliStrong communication, documentation, reporting, and stakeholder management skills. /liliAbility to translate technical or platform-level findings into business, legal, reputational, or marketing implications. /li /ulpstrongPreferred Background /strong /pulliExperience in retail, fashion, eyewear, luxury, consumer brands, or digitally driven consumer businesses. /liliExposure to marketplace ecosystems, social commerce, influencer marketing, paid media, and brand safety environments. /liliFamiliarity with trademark risk, rights clearance, UGC usage, brand guidelines, online content enforcement, and reputational risk. /liliBasic knowledge of GDPR, NIS2, data privacy, and digital compliance regulations. /liliExperience supporting campaign launches, product launches, crisis monitoring, or executive protection. /liliCertifications such as Security+, CISM, or equivalent are a plus, but not mandatory. /li /ulpstrongReporting Line /strong /ppReports to: CIO / IT Director /ppWorks closely with: Marketing, Global Legal, Communications, Paid Media, External Digital Risk Protection Vendors, Regional Teams /ppstrongSuccess Metrics /strong /pulliReduction in impersonation, phishing, and fraudulent email incidents. /liliDecrease in response time for takedown requests. /liliImproved visibility of recurring digital threats across markets and channels. /liliReduction in unauthorized brand, product, or asset usage online. /liliImproved detection of counterfeit listings, fake domains, fake social accounts, misleading ads, and fake pre-order pages. /liliClear and actionable reporting to leadership on digital risk trends and mitigation actions. xjncmbx /liliStronger cross-functional escalation processes with Legal, Marketing, IT, Communications, and Paid Media. /liliImproved pre-launch and post-launch monitoring for campaigns and products /li /ulpbr/p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/83lzeg