27 set - Monza
Reed Exhibitions
ppAs Marketing Communications Manager, you will define and drive integrated marketing, communications and stakeholder engagement for RX Global's events and brands.
You will orchestrate brand positioning, campaigns and partnerships to boost awareness, acquisition and retention, while elevating the customer experience across channels.
You'll lead creative content, media plans and events, collaborating with cross-functional teams and external partners to strengthen market presence.
This role offers meaningful impact through shaping marketing strategy at a global scale and supporting business growth.
/pulliDefine and coordinate online and offline marketing activities, including show identity, messaging and promotional materials /liliDevelop and implement integrated media plans for B2B and B2C audiences, Italy and internationally /liliPlan sponsorship programmes and participation in third-party events to raise visibility /liliOrganise workshops, conferences, networking events and other engagement initiatives /liliManage hosted buyer programmes to improve exhibitor and visitor acquisition and retention /liliCoordinate external agencies, consultants and suppliers (creative, media, insights, registration, etc.) /liliSupport sales with tailored marketing materials,
presentations and event-related meetings /liliMaintain relationships with stakeholders including industry associations and partners /liliCoordinate press and media relations, manage PR agencies and journalist relationships /liliMonitor trends and customer behavior to identify opportunities for strategic decisions /liliCollect and report event performance data and marketing metrics for improvement /liliManage marketing, communications and association budgets /liliContribute to corporate strategic plans and cross-functional projects /liliLead and develop a small marketing/communication team /liliEnsure activities align with brand guidelines, policies and business plans /liliExperience in strategic marketing, communications and brand management /liliAbility to work with cross-functional teams and external partners /liliStrong project management and budget control capabilities /liliExcellent communication, presentation and stakeholder management skills /liliAnalytical mindset with ability to interpret campaign and market data /liliLeadership experience with team development /liliStrong digital mindset and interest in innovative customer engagement solutions /lilistrong relationship-building /liliproactive and independent project management /lilianalytical thinking /lilibrand management /liliintegrated marketing planning /li /ulpMarketing Communications Manager monza-brianza, lombardia, it /p /p #J-*****-Ljbffr
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