29 set - Varese
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As Product Manager for Home Appliances in Italy, you drive the 3-year product roadmap and lead new product development to grow market share. You liaise with local sales, marketing, and HQ to align strategy and execution in a fast-moving, international environment. You translate consumer insights into compelling product stories and lifecycle plans, delivering impact across pricing, launches, and channel expansion.
This role offers a hands-on opportunity to shape a high-growth category in a renowned electronics group.
Define 3-year product roadmap based on trends and consumer research
Drive new product development according to the roadmap
Set product pricing following corporate guidelines and HQ negotiations
Achieve market share growth via product mix and channel expansion
Own product lifecycle management
Prepare marketing story for new product launches
Collaborate with local sales and communications teams
Analyze consumer insights and monitor industry trends and competitors
Coordinate with HQs to reach growth targets in the local market
3–4 years of product management experience in Consumer Electronics/White Goods
Experience with Refrigeration category is a plus
Dynamic, proactive mindset in an international fast-moving environment
Strong interpersonal, leadership and team-player skills
Decision-making oriented and adaptable to change
Fluency in English and Italian
Dynamic and proactive mindset
Strong leadership and teamwork
Adaptability to change
Product management
Market research and consumer insights
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