Head of Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/844vfl

Reports to: CEO / Founder

Location: Rome, Italy, in-office, Piazza Risorgimento. This is not a remote or hybrid role.

Team: Four managers (Marketing, Content, Multi-Media, plus PR and social specialists), roughly nine people including contractors, with two seats to hire.

About the role The Tour Guy is a European tour operator and marketplace selling tours and experiences across six markets. Our playbook works: paid search, paid social, email and content already drive most of our bookings. We want a Marketing Director to take that playbook off the founder's desk, run it harder, and scale it into new destinations.

This is a hands-on operating role, not a strategy role. You inherit a working channel mix and a defined brand. Your job is to hold a multi-discipline team to weekly numbers, find problems in the data before anyone else does, and expand what already converts. If you want to rebrand a company, this is the wrong role. If you want to own a €4m+ budget and be measured on what it returns, it is the right one.

What you will own

1. Paid media performance. Set and defend ROAS and contribution targets across Google Ads and Meta. Catch misallocation, wrong geography, wrong product, wrong bid, before it costs money.
2. Email and lifecycle. Own Klaviyo end to end: flow architecture, segmentation, deliverability, revenue per recipient. Expand cart and browse abandonment and build destination-routed pre-arrival and post-purchase flows.
3. Team accountability. Manage four direct managers on a weekly rolling-KPI cadence. At least one report needs active development rather than delegation.
4. Two open hires. Recruit and onboard a PR specialist and a social coordinator from scratch, including how we source UGC.
5.



New-destination launches. Build the repeatable demand plan — paid, email, newsletter, content, social — held to 5x ROAS.
6. Analytics, hands-on. GA4, Google Search Console, Looker Studio, Klaviyo, the ad platforms. You build your own reports.
7. Cross-functional pull. Work with the Head of Marketplace so demand is pointed at product we have, in markets we can fulfil.

What you need

- 8+ years marketing, including 4+ years managing 4+ direct reports across two or more of paid, email/CRM, social, content, PR
- Direct ownership of a €2m+ annual paid media budget , in-house — not agency-managed on a client's behalf
- Hands-on Google Ads and Meta Ads Manager; hands-on lifecycle email in an ESP, Klaviyo strongly preferred
- Fluent GA4, Search Console, Looker Studio — self-serve
- Transactional e-commerce or marketplace background; travel or experiences preferred
- Professional working English, written and spoken
- Based in or relocating to Rome, in-office

Not a fit: brand specialists seeking a repositioning mandate; agency delivery leads whose reports were client-services staff; anyone who manages purely by delegation.

What we offer

- Permanent Contract
- Salary Range: €75,000–€95,000 RAL plus 15–20% variable tied to blended ROAS and email revenue per recipient. OTE €86k–€114k.
- Meal vouchers (€7 per day) in accordance with internal company policy

At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/844vfl