Shopper Marketing Lead: Pasta & Condiments

28 set - Bologna
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Barilla Group is seeking a Shopper Marketing Manager for Pasta & Condiments, based in Parma. You will lead shopper-centric growth across categories, implementing omnichannel strategies and coordinating with Trade, Marketing, Sales, Digital Commerce, and Global teams to drive sales and conversion.
The role requires strong leadership, analytics, and a proven ROI mindset, with fluency in English and Italian. Location is Parma, Italy, with a permanent, full-time contract and a competitive

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