PAID MEDIA SPECIALIST

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84g0sz

Overview In this role you define and execute the digital performance strategy across paid channels, working with a multidisciplinary team to scale marketing efficiently. You will own end-to-end campaign execution, forecasting, and reporting while building a foundation for long-term growth. You’ll push for quick wins and align with cross-functional teams to drive a shared growth agenda. This is an impact-driven position at ING, blending strategic vision with hands-on optimization in a dynamic, hybrid Milan setting.

Retribuzione / Benefits

Flexible Lavoro da remoto Competitive base salaries and bonuses Meal vouchers and corporate restaurant/bar Health and Accident insurance Pension fund and welfare plan Training and development opportunities

Responsabilità

Own end-to-end paid performance execution across all channels, from setup to daily bidding optimization Own performance reporting and forecasting to ensure budget pacing and ROI targets Design and run a structured testing roadmap for creative, audience,



and bidding strategies Ensure tracking and measurement infrastructure is correctly implemented across campaigns Act as a technical challenger to agency partners to improve delivery Collaborate with SEO, content, and CRO to align on growth initiatives Collaborate with product, sales, and brand stakeholders to drive impact

Requisiti fondamentali

Experience of at least 2 in the role Ability to manage critical situations with good decision-making Degree in Digital Marketing, Statistics, Economics, Engineering Knowledge of English Experience with main performance channels including hands-on experience in Search Console Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform Decision-making under pressure Cross-functional collaboration Stakeholder management Google Search Console GA4 Tealium Customer Data Platform

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84g0sz