Your Responsibilities

- Define the global strategy for the digital technology landscape of the Schär brand for the B2C environment.

- Plan departmental goals, KPIs, and objectives, including budget allocation and cost control.

- Identify growth opportunities through quantitative analysis and execute initiatives to drive traffic, engagement, and overall business growth.

- Harmonize platforms, tools, and processes across the company’s digital ecosystem to ensure operational efficiency.

- Build a network with all local subsidiaries as well as all global Business Unit’s teams, aiming to pursue shared goals in a highly integrated and cohesive environment.

- Lead global strategic and operational and technical developments of online platforms and tools, including websites, landing pages, mobile apps, online activations (Customer Data Platform), marketing automation, and loyalty program.

- Enhance user experience (UX) and usability across all digital assets to improve traffic, engagement, usage, and conversion rates.

- Manage both internal and external service providers to ensure project delivery within defined timelines and budgets.

- Lead a team of approximately 10 people, fostering performance through inspiration, empathy, and curiosity

Your Profile

- Master’s degree in Digital Marketing, Communications or equivalent

- 7+ years of relevant work experience either client-side or at digital agencies, preferably in the FMCG industry or lifestyle

- Experience with digital projects within CRM, websites and marketing automation

- Deep understanding of digital trends and innovations with a proven track record in marketing automation and intelligence

- Ability to lead, influence and work across different markets as well as building excellent relationships with the team, peers and executives

- Have managed digital partnersand programs across multiple geographies

- Fluent in English and preferably in German and/or Italian

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