Senior Retail Manager
Pubblicato il 01-10-2026 - Linkedin in Leini
Senior Retail ManagerType: Full-timeAbout the roleWe are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level.What you'll do- Own the retail P&L for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs; run weekly/monthly business reviews and drive results to close.- Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend.- Build a data-driven operating rhythm across sell-in, sell-through, conversion, repeat rate and per-store output; spot bottlenecks from data and turn them into closed-loop action plans.- Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image; oversee POSM and brand fixture rollout with regular field audits.- Translate HQ strategy into local execution, adapting for local compliance,
consumer habits and channel reality; align the local team ongoals and rhythm so strategy lands without distortion.- Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.What we're looking for- Bachelor's degree or above; Marketing, International Trade, Business English or Business Management preferred.- 5+ years in overseas retail operations, channel or sales management; experience in e-cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus; familiarity with target-market channel rules, compliance and consumer habits is a strong plus.- Proven P&L ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency.- Strong data instinct – can read retail/terminal data, find the bottleneck and drive execution to close.- Mature people leadership, training and incentive experience; ability to localize HQ strategy and deliver under a multi-market, multi-task environment.- Fluent English as working language; results-driven, logical, resilient, willing to be at the frontline and travel.