Agile Program Manager (Focus Crm)
Pubblicato il 29-09-2026 - Publicis Sapient in Milano
#LI-VO1 - Previous experience of at least 4-5 years in similar roles, preferably in the automotive sector.
- In-depth knowledge of CRM marketing principles and practices.
- Excellent communication and interpersonal skills, with the ability to effectively manage relationships with clients and internal and external stakeholders.
- Proficiency in data analysis and insights generation to assess the effectiveness of CRM campaigns.
- Demonstrated ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.
Key Responsibilities:
1. CRM Campaign Management : Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning and business objectives and local market needs.
2. Collaboration with Headquarters:
Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
3 .
Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, taking into account dynamics and specifics of the local automotive market.
4. Operational Client Interface: Be the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.
5. Automotive Industry Experience: have experience in the automotive or lead management- oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.