01 ott - Varese
Aims International
Overview
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As Product Manager for Home Appliances in Italy, you drive the 3-year product roadmap and lead new product development to grow market share. You liaise with local sales, marketing, and HQ to align strategy and execution in a fast-moving, international environment. You translate consumer insights into compelling product stories and lifecycle plans, delivering impact across pricing, launches, and channel expansion. This role offers a hands-on opportunity to shape a high-growth category in a renowned electronics group.
Responsabilità
- Define 3-year product roadmap based on trends and consumer research
- Drive new product development according to the roadmap
- Set product pricing following corporate guidelines and HQ negotiations
- Achieve market share growth via product mix and channel expansion
- Own product lifecycle management
- Prepare marketing story for new product launches
- Collaborate with local sales and communications teams
- Analyze consumer insights and monitor industry trends and competitors
- Coordinate with HQs to reach growth targets in the local market
Requisiti fondamentali
- 3–4 years of product management experience in Consumer Electronics/White Goods
- Experience with Refrigeration category is a plus
- Dynamic, xjncmbx proactive mindset in an international fast-moving environment
- Strong interpersonal, leadership and team-player skills
- Decision-making oriented and adaptable to change
- Fluency in English and Italian
- Dynamic and proactive mindset
- Strong leadership and teamwork
- Adaptability to change
- Product management
- Market research and consumer insights
- Lifecycle management
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