Head of crm

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84w5tg

Basic Net is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology. More at K-Way K-Way is a well-known brand for adventure seekers and outdoor enthusiasts.
Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch. More at Role Overview The Head of CRM will define and lead K-Way's global CRM strategy, shaping the technology ecosystem and operating model needed to deliver the best-in-class omnichannel customer experience and support the company's next phase of growth.
This global role will establish a scalable CRM operating model across all markets,



balancing central governance with local business needs. Working closely with IT, Retail, Digital, Marketing and Group CRM, the Head of CRM will own the end-to-end CRM roadmap, driving customer data, lifecycle marketing and customer engagement initiatives. As the CRM function evolves, the role will also expand to include Customer Service, creating a fully integrated customer experience across all touchpoints.
Key Responsibilities
CRM Strategy & Customer Lifecycle Define and execute the global omnichannel CRM strategy. Develop customer lifecycle, segmentation and personalization initiatives to improve acquisition, retention, engagement and Customer Lifetime Value. Build a scalable CRM operating model across Retail and Ecommerce while partnering with local markets to ensure consistent execution. Lead the CRM transformation roadmap, including the implementation of a Single Customer View. Drive the evolution of the C

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/84w5tg