Sector: Fashion Design
Branch:
Branch: OVS spa
Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.
We are looking for an experienced Senior CRM Specialist to join our Digital Business Team. Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members
Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value
Develop personalized customer communications across CRM channels and in-store loyalty materials
Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle
Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives
Contribute to maintaining and improving customer database quality,

completeness and enrichment
Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects
Develop and deliver CRM and loyalty training materials for store and local teams
Solid experience in CRM and loyalty programs, preferably within the Retail or Fashion industry .
Experience in multi-country projects and the ability to adapt CRM approaches to different markets and local needs.
Proven experience with CRM platforms, preferably the Salesforce ecosystem (Marketing Cloud and/or Service Cloud) or equivalent solutions.
Hands-on experience with analytics and reporting tools, preferably Google Looker or similar platforms.
Strong understanding of CRM, loyalty and Retail KPIs, with the ability to translate data and insights into actionable CRM initiatives.
Solid project management skills, with the ability to autonomously manage mul

Pensions Project Specialist

Experte Im Bereich Arbeitssicherheit Und Bauwesen

Agenti plurimandatari integratori alimentari

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Business Development | Hospitality