International retention manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/853eek

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet. Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine. We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills. You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim's European international markets through advanced Email Marketing strategies , using data, automation, and continuous testing to directly drive revenue. Responsibilities
Design, execute, and optimize email retention strategies. Manage the campaign calendar. Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell. Segment audiences based on purchase behavior, engagement, lifecycle, and RFM. Analyze key metrics: Open Rate, CTR, Conversion Rate,



Revenue per Email, LTV, and Retention Rate. Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience. Maintain list health, including deliverability, spam, opt-ins, and sunsetting. Identify continuous improvement opportunities based on data and DTC benchmarks. Requirements 3+ years of experience in Email Marketing , focused on e-commerce / DTC. Hands-on experience with platforms such as Klaviyo . Strong data-driven and revenue-focused mindset. Highly hands-on, proactive, and solution-oriented.
Solid knowledge of DTC funnels, lifecycle marketing, and customer retention. Ability to work across multiple brands or accounts, ideally within an agency or brand group. Intermediate/advanced copywriting skills focused on conversion. Experience collaborating with creative and de

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/853eek