02 ott - Bologna
Cubbit
SEO Technical Content Writer (Freelance)
About the role
We're looking for an SEO Technical Content Writer to join Cubbit's marketing team on an ongoing freelance retainer.
Our readers are technical IT leaders and their engineering teams, at enterprises and at IT service providers. They are sharp, sceptical, and allergic to marketing fluff. Your job is to write the piece they actually finish, trust, and forward to a colleague.
Good technical content moves a buying committee: an IT leader shares it with their team, an engineer shares it with their boss — and a procurement conversation begins.
The best profile here has real technical grounding. Some of the top writers in this space started on the engineering side- developers or infrastructure practitioners who discovered they could write, and if that's your story, we'd love to talk.
You'll work alongside a team with strong SEO know-how and a successful track record that provides the strategic direction but needs smart execution — not copy-paste SEO, but content that earns its rankings.
What you'll do
- Write across the funnel, BOFU to MOFU: technical how-tos, comparisons, architectural deep-dives, and strategic content at the intersection of business and technology.
- Own SEO and AEO execution. Work from our briefs, bring your own opinions, and write for both search and AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews).
- Write for two sales motions: helping our Enterprise team win direct deals, and helping our Service Provider channel win more deals at better margins.
- Repurpose smartly and strategically: articles become guides, LinkedIn posts, images that rank, slides, email sequences, and more.
- Go deep on the domain: object, file and block storage, cloud architecture, Kubernetes, and the wider infrastructure ecosystem. You'll understand your reader's Jobs To Be Done, not just their job title.
- Generate value that gets shared. Every piece passes the "would I share this with my tea
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