02 ott - Alba
Beni di consumo e di lusso / Moda
About the Role:We are currently looking for a talented Junior Brand Manager Kinder who will support the Global Brand Manager in the development of a new innovation platform, from product development to the key marketing mix levers.You will contribute to the end-to-end construction of the platform, supporting packaging development, visual identity definition, brand positioning, economics and profitability evaluation, as well as the industrial feasibility path in close cooperation with Operations.Working in a highly dynamic and international environment within Ferrero, this position offers the opportunity to coordinate with laboratories, technical functions and other key stakeholders, ensuring the project progresses smoothly and is ready for the next phase of development.At this stage, the role does not include the development of advertising campaigns or communication activations in the strict sense. The focus is on product, packaging, visual identity, positioning, economics and industrial feasibility. Once the project is considered ready,
the successful candidate is expected to transition to the Luxembourg team.
Main Responsibilities: You will support the BM in the development of a new innovation platform, ensuring a smooth and structured flow across product development, packaging, visual identity, economics and industrial feasibility workstreams.
Contributing to packaging and visual identity development through the preparation of briefs, coordination of internal stakeholders, management of feedback loops and alignment with the intended brand positioning.
You will support economics and profitability evaluations, helping to build a solid business case and identify key opportunities or constraints impacting the platform feasibility.
Coordinating product development activities from concept to feasibility assessment, working closely with Laboratories, Technical Functions and Operations to support the industrialization path.
Acting as a coordination point among key stakeh
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