Shopper & Data Analytics Ooh Specialist
Pubblicato il 02-10-2026 - Copyright.Ferrero.2022 in Italia
Shopper & Data Analytics OOH Specialist
Salary: €43,249 monthly
Location: Italy | Contract: Tempo pieno
About the Role:
If you are passionate about brands, products, and consumer behavior, and you are excited by the opportunity to transform data into meaningful business insights, this role could be the perfect fit for you. As a Shopper & Data Analytics Specialist OOH , you will play a key role in deepening the understanding of shopper behavior across Out of Home channels, helping to identify growth opportunities and shape category development strategies. You will work closely with cross-functional teams to turn shopper insights into actionable recommendations, contributing to the continuous evolution of the consumer experience and commercial performance across different channels and customers.
Main Responsibilities:
- Building a comprehensive understanding of shopper motivations, purchasing drivers, and barriers throughout the path to purchase across indirect channels such as wholesalers, direct channels including bars, restaurants and hotels,
as well as mini chains and travel retail customers.
- Analyzing shopper behavior and market data to uncover insights that can generate category growth opportunities tailored to specific channels and customers.
- Supporting the definition of guidelines and activation standards for key retail mix elements within the OOH environment, including point‑of‑purchase materials and permanent display solutions.
- Contributing to assortment development initiatives and supporting the implementation of Nutella Recipe projects dedicated to OOH channels.
- Being involved in the development of innovative point‑of‑sale experiences, exploring new approaches to category management, permanent merchandising solutions, and the adoption of pre‑store and in‑store technologies.
- Supporting the definition of customer development strategies and continuously expanding category knowledge, both within established business areas and emerging opportunities in