Senior Crm Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8580tt

Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.
We are looking for an experienced Senior CRM Specialist to join our Digital Business Team.
About the role:
- Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members
- Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value
- Develop personalized customer communications across CRM channels and in-store loyalty materials
- Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle
- Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives
- Contribute to maintaining and improving customer database quality, completeness and enrichment




- Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects
- Develop and deliver CRM and loyalty training materials for store and local teams

What We're Looking For:
- Solid experience in CRM and loyalty programs, preferably within the Retail or Fashion industry .
- Experience in multi-country projects and the ability to adapt CRM approaches to different markets and local needs.
- Proven experience with CRM platforms, preferably the Salesforce ecosystem (Marketing Cloud and/or Service Cloud) or equivalent solutions.
- Hands-on experience with analytics and reporting tools, preferably Google Looker or similar platforms.
- Strong understanding of CRM, loyalty and Retail KPIs, with the ability to translate data and insights into actionable CRM initiatives.
- Solid project management skills, with the ability to a

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8580tt