Business Development Representative

02 ott - Torino
Stanley Black & Decker

Position Title: Business Development Representative EMEA
Location: Remote, EMEA
Permanent

STANLEY Black & Decker is a global, purpose-driven industrial company headquartered in the United States, with 58,000 employees across more than 60 countries. The company is a leader in tools and storage, commercial electronic security, engineered fastening, and infrastructure solutions, and is committed to building a more sustainable world through support for trade skills, STEAM education, and makerspace programs.
CribMaster, acquired by STANLEY Black & Decker in 2011, is a leading provider of intelligent inventory and asset management solutions. Headquartered in Marietta, Georgia, CribMaster serves more than 12,000 customers across 36 countries, helping manufacturing facilities and job sites improve productivity, compliance, safety, and operational efficiency through software-driven vending, tool control, RFID, and inventory management solutions.
Together, STANLEY Black & Decker and CribMaster combine global strength, industry-leading technology,



and a strong customer-first culture to deliver innovative solutions and meaningful impact worldwide.

Qualify and nurture inbound and outbound leads, support lead generation campaigns, and maintain accurate Salesforce records.
• Conduct structured multi-channel prospecting across target EMEA accounts via calls, emails, LinkedIn, events, and campaigns.
• Build early-stage business cases and messaging around customer needs such as cost reduction, safety, compliance, stock availability, and productivity.
• Nurture strategic prospects through long sales cycles until qualified for handover to sales or channel partners.
• Build and manage a consistent pipeline of qualified leads for the EMEA sales team.
• Deliver against activity targets across calls, emails, LinkedIn, and other touchpoints.
• Follow up on leads from trade shows, digital campaigns, and other marketing activities.
• Use Salesforce to track outreach, response rates, qualifi

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