Rare Diseases

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/858o5j

Job PurposeThe Digital & Omnichannel Marketing Specialist acts as key business partner to the GM and is responsible for supporting the development, deployment and continuous optimization of the affiliate omnichannel customer engagement strategy across the Rare Diseases portfolio, aligned with the regional OmCE strategy.The role acts as the local omnichannel partner and orchestrator, working across Marketing, Sales, Medical, CRM and other relevant functions to translate business and customer needs into integrated customer engagement plans.The Digital & Omnichannel Marketing Specialist leverages customer insights, CRM data and performance analytics to optimize customer journeys, channel mix, content, sequencing and interaction frequency, while driving adoption of omnichannel capabilities and ways of working across the affiliate.Ensure compliance with all relevant industry regulations and ethical guidelines for omnichannel communication in the pharmaceutical sector.Key ResponsibilitiesOmnichannel strategy & Customer Engagement: Develop and manage the local OmCE roadmap,



aligned with affiliate business priorities and the EMEA OmCE strategy and provides recommendation to GM for budget allocation.Identify and prioritize OmCE opportunities based on customer needs, product lifecycle, business impact, feasibility and scalability.Translate business and brand objectives into integrated customer engagement plans.Lead and support the design and optimization of customer journeys based on customer needs, preferences and insights.Ensure effective orchestration of face-to-face, remote, digital, event-based and third-party engagement.Partner with cross-functional teams on audience definition, segmentation, targeting and fit-for-purpose content across relevant channels.Act as the affiliate point of contact for EMEA / Global OmCE, contributing local insights, needs and best practices.Execution, Data & Performance:Lead local strategy aligned with the GM and support the development and e

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/858o5j