02 ott - Campo di Ne
Jobgether
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Lead based in Italy.
As VIP CRM Lead, you will shape and execute the CRM strategy for high-value customer segments across multiple markets.
You will oversee VIP communication coverage, customer journeys, and engagement initiatives designed to improve customer experiences and performance.
The role combines strategic planning, data analysis, experimentation, and cross-regional coordination.
You will monitor CRM effectiveness, identify underperforming journeys, and drive improvements based on customer and performance insights.
Working closely with Analytics, VIP Operations, Product, and regional teams, you will help establish consistent CRM standards and processes.
You will also identify successful market practices, test new CRM mechanics, and scale proven approaches across regions.
This is a fully remote opportunity to influence VIP engagement strategy within a fast-paced, international digital entertainment environment.
Accountabilities
- Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives.
- Build and execute VIP communication coverage plans across key customer segments, scenarios, and markets.
- Oversee and continuously develop CRM journeys across multiple regions.
- Monitor CRM communication effectiveness and customer scenario performance on a regular basis.
- Analyze key CRM and customer metrics in partnership with analysts and align insights across regional teams.
- Identify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness.
- Establish a consistent approach to VIP CRM processes, standards, and execution across regions.
- Share successful campaigns, use cases, and best practices between regional teams.
- Research relevant market solutions, CRM approaches, and industry best practices and assess their applica
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