02 ott - Italia
Jobgether
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Expert(e) Meta Ads - Freelance based in Germany.
This is a freelance opportunity for a senior Meta Ads specialist joining a high-growth SaaS environment with a strong focus on paid acquisition.
You will manage and scale campaigns across a diverse portfolio of subscription-based SaaS products and high-value advertising accounts.
The role combines strategic thinking, hands-on campaign execution, creative testing, advanced tracking, and rigorous performance analysis.
You will work with substantial advertising budgets, with individual projects managing at least six figures in monthly spend.
Your expertise will directly influence acquisition performance, profitability, and the pace at which products can scale.
You will collaborate with Growth, Product, and Tech teams while enjoying significant autonomy and minimal management overhead.
The position is designed for an experienced practitioner who enjoys testing, solving problems,
and turning data into measurable growth.
Accountabilities
- Create, launch, test, scale, and continuously optimize Meta Ads campaigns across a multi-product SaaS portfolio.
- Manage campaigns across key Meta formats and solutions, including Feed, Stories, Reels, and Advantage+.
- Take ownership of high-budget advertising accounts, with projects involving at least six figures in monthly spend.
- Continuously test and iterate on creative concepts, audiences, bidding strategies, placements, and campaign structures.
- Monitor and analyze core acquisition KPIs, including CPA, ROAS, CPM, and CTR.
- Implement, maintain, and improve advanced tracking systems, including Meta Pixel, Conversions API, and custom events.
- Proactively identify performance issues, investigate their root causes, and implement corrective actions.
- Translate performance data into clear, actionable recommendations designed to improve the profitability
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