Director, Sprite
Pubblicato il 02-10-2026 - The Coca-Cola in Milano
We are seeking a strategic and execution focused Director, SPRITE to support the development and delivery of brand strategy across Europe. This role plays a critical part in translating global and regional brand direction into strong local execution, driving growth, consumer relevance, and commercial performance.
Reporting into the Senior Director, the Director will lead key components of the brand agenda, work closely with cross functional partners, and contribute to innovation, integrated marketing, and in market execution. This role requires strong collaboration across regional, local, and global stakeholders.
Key Responsibilities
Support and Deliver Brand Strategy
- Contribute to the development of the Europe brand strategy in partnership with the Senior Director and Global teams.
- Translate consumer, cultural, and market insights into actionable brand initiatives, positioning, and campaign strategies.
- Support the development and execution of cohesive brand plans and end to end consumer and shopper engagement programs.
- Provide input into “shadow P&L;” discussions by analyzing performance drivers and supporting investment recommendations.
Drive Innovation and Integrated Marketing
- Lead defined elements of multiyear innovation and renovation pipelines, from concept development through launch.
- Own the delivery of annual and multiyear integrated marketing and experience (IMX) plans, including communications, digital, experiential, and instore activation.
- Ensure high quality creative execution through strong briefs, agency collaboration, testing , in partnership with brand XP team.
- Identify opportunities to improve marketing effectiveness, stronger engagement plans and operational efficiency.
Enable Strong In-Market Execution
- Support the development of brand calendars and manage assigned Direct Marketing Expense (DME) budgets in line with agreed priorities.
- Partner with bottling, commercial, customer, and channel teams to ensure effective in-market e