Marketing Manager EMEA
Pubblicato il 02-10-2026 - W Executive Italy in Roma
We are looking for an experienced Marketing Manager EMEA to lead the regional marketing strategy across a diverse portfolio of internationally recognized beauty brands. Reporting to senior international leadership, this role will drive brand growth, consumer engagement, innovation launches, and commercial excellence across the EMEA region.
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The successful candidate will work closely with Sales, Commercial, Product Development, Digital, and Global Marketing teams to develop winning strategies that strengthen brand positioning and accelerate business performance.
Key Responsibilities:
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- Define and execute the EMEA marketing strategy across multiple brands and categories.
- Develop annual marketing plans aligned with commercial objectives and business priorities.
- Lead product launches and innovation roadmaps across the region.
- Drive brand positioning, consumer insights, and go-to-market strategies.
- Partner closely with Sales and Key Account teams to maximize retail execution and category performance.
- Manage regional marketing budgets and optimize return on investment.
- Lead, coach, and develop a high-performing international marketing team.
- Collaborate with Global teams to adapt international strategies to local market needs.
- Monitor market trends, competitors, and consumer behavior to identify new growth opportunities.
Requirements:
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- Bachelor's degree in Marketing, Business Administration or related field; an MBA is considered a plus.
- Extensive marketing leadership experience within the Beauty, industry.
- Proven experience managing multi-country or regional marketing organizations across EMEA.
- Strong expertise in brand management, innovation, category management, and consumer marketing.
- Excellent commercial mindset with the ability to translate strategy into business results.
- Fluent English i