Content Strategy Lead

02 ott - Milano
Publicis Media

Overview
As Content Strategy Lead, you define and drive social media strategies for a portfolio of clients, ensuring cultural relevance and audience focus. You lead strategy development, client stewardship, and team mentoring within the Content team at LePub. You collaborate with creative, media, data, and production partners to deliver integrated, growth-oriented campaigns. This role offers the chance to shape social narratives across platforms and contribute to Publicis Groupe’s digital transformation mission.
Retribuzione / Benefits continuous development
growth culture
people care
competitive compensation
Responsabilità Lead integrated social media strategies for local and global clients across multiple categories
Define platform-specific approaches and audience engagement strategies




Translate business objectives into actionable social strategies driving brand growth
Act as strategic lead and advisor on social-first and digital culture topics
Guide social planning throughout campaigns to align strategy, creativity, content, media, and production
Monitor trends and identify opportunities for brands to participate in conversations
Deliver audience, competitive, and landscape analyses with insights and recommendations
Lead strategic workshops, presentations, and client meetings
Manage and mentor a team of Social Strategists
Collaborate with Creative,

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