In-store CRM Manager
Pubblicato il 02-10-2026 - Altro in Italia
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
The CRM Manager contributes to the boutique's business performance and client-centric culture by driving client engagement strategies, elevating clienteling excellence across the team, and developing a high-value and loyal client portfolio in partnership with Boutique Management.
Responsibilities
Business & Client Development
Partner with the Store Director and Regional CRM to drive client acquisition, retention, and sales performance through strategic CRM initiatives.
Analyse client data to identify opportunities and implement targeted client engagement actions.
Foster a strong clienteling and appointment culture, supporting high-value client interactions and personalized experiences.
Execute CRM activations, in-store events,
and client engagement initiatives in line with brand standards.
Build and maintain relationships with local luxury partners and key lifestyle networks.
Team Management, Leadership & Training
Promote a strong CRM mindset across the boutique, translating business goals into client engagement actions.
Coach and support the team to elevate clienteling, selling skills and luxury service standards.
Lead onboarding and continuous training on CRM tools, best practices, and client engagement strategies.
Inspire the team through regular briefings, CRM animations and performance follow-up.
Operations
Support the boutique in all CRM-related activities, ensuring effective follow-up on appointments and client actions.
Assist with VIC client requests and ensure seamless coordination of client needs and experiences.
Monitor CRM activities and provide feedback and insights to key stakeholders.
Knowledge And Skills
3 - 5 years of experie