Product marketing manager
Pubblicato il 02-10-2026 - HCLSoftware in Italia
Senior Product Marketing Manager who owns the integrated marketing plan with budget responsibility, drive demand generation and market awareness for HCLSoftware's orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate adoption—especially for Automation Orchestration (HWA, Un O) Key Responsibilities Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, Un O), Dev Ops (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.
Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL's Automation Orchestration strategy, positioning Un O and HWA as the foundation for process, hybrid, and agentic orchestration.
Demand Generation & Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and Saa S offerings, with measurable pipeline impact. Analyst Recognition & Market Proof:
Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.
Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities. Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, Dev Ops, and mainframe workloads into tangible business outcomes.
Ideal Candidate Profile
A senior product marketing leader wi