02 ott - Italia
Culligan Italiana
At Culligan , we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
Responsibility Campaign Execution & Optimization Execute and manage lead generation campaigns across Google Ads, Meta, and Linked In Support the definition and implementation of campaign structure, targeting, and bidding strategies Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) Contribute to full-funnel activities (awareness consideration conversion) Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives Support optimization of landing pages and campaign flows to improve lead quality Tracking & Data Management Support the setup and management of tracking via GTM, GA4,
and platform pixels Ensure data consistency and support end-to-end tracking up to Salesforce CRM Manage and monitor data flows and automations (including Zapier) Support cookie and consent management activities in line with GDPR requirements Performance Analysis & Reporting Monitor campaign performance on a daily basis and highlight optimization opportunities Analyze full funnel performance (media leads CRM conversion) Build and maintain reports using Power BI Provide regular updates and insights to Brand Managers to support campaign decisions Contribute to performance reviews with Marketing and Sales teams Support lead quality analysis in collaboration with Sales Collaboration & Governance Work closely with Marketing and Sales teams to improve campaign effectiveness Support alignment with global guidelines and frameworks Contribute to global performance discussions/committees by sharing data, results, and learnings Ensure consistency and accuracy in campaign execution and reporting Skills
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