Customer Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/85sqju

Live your ambition. Lead with impact
Shape customer engagement strategies that turn insights into memorable experiences and measurable business growth.Join us in Genoa as Casino Customer Marketing Manager and play a pivotal role in shaping the future of Casino customer engagement at Costa. You will lead the orchestration of strategic marketing initiatives that connect customer insights, commercial objectives, and memorable guest experiences. Partnering with international stakeholders across Carnival Global Gaming and Costa's commercial ecosystem, you will bring campaigns to life that strengthen customer loyalty, unlock revenue opportunities, and deliver measurable business impact at scale. Live your ambition. Lead with impact
Casino Customer Marketing Strategy & Campaign Orchestration
You will lead the planning and activation of Casino promotional campaigns, translating commercial priorities into compelling customer engagement initiatives. Acting as the key connector between Carnival Global Gaming and Costa’s commercial and marketing functions, you will ensure that campaigns, offers,



targeting strategies, and customer journeys are aligned, commercially effective, and ready for execution.
Customer Segmentation, Offer Governance & Customer Value Creation
You will define audience and engagement strategies leveraging customer insights, behavioral data, and CRM capabilities. You will oversee the governance of promotional mechanics, discounts, vouchers, and campaign eligibility criteria, ensuring every initiative delivers relevant customer experiences while maximizing business performance and campaign effectiveness.
Cross-Functional Leadership, Execution Excellence & Performance Optimization
You will coordinate a diverse ecosystem of stakeholders across Marketing, Revenue Management, Sales Channels, IT, CRM, and external partners to ensure seamless delivery of customer marketing initiatives. You will monitor campaign performance, identify optimization opportunities, and c

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/85sqju