Media, programmatic
Pubblicato il 02-10-2026 - Sisal in Milano
Location:
Milano, Roma, Porcari (LU) About Us Flutter, the world's largest online sports betting and i Gaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and Poker Stars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you'll do:
In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.
You will:
Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness. Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity. Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting,
and real-time bidding data to optimize campaign efficiency.
Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities. Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline. Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines. What you'll bring: Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house. Autonomous strategic thinking, with a track record of building and executing