02 ott - Italia
Giunti Psychometrics Italy
Giunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver "scientific knowledge for the development and wellbeing of people and organizations". The core of our activity is developing innovative psychological assessments and ways of using them. We do this for clients in all major areas where scientific assessment is used: clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc. human resources management through Giunti Psychometrics HR consulting (in the fields of industrial and organizational psychology); school and counselling services (educational, work and university consultancy). Giunti Psychometrics commits to offering clients high quality, innovative scientific tools and services meeting the needs of Italian clients and those in a range of other European countries.
About the Role
The Senior e-commerce Specialist will support the Marketing Manager in managing digital campaigns and e-commerce operational activities, contributing to the acquisition of new customers, the optimization of website performance, and the planning of commercial initiatives through Email, Whats App, Paid Media, and Teleselling campaigns.
Responsibilities
Manage and optimize Performance Marketing campaigns on Google Ads, Meta Ads, and other digital channels in collaboration with the team. Monitor KPIs and analyze campaign performance. Plan the e-commerce promotional calendar. Monitor website traffic and performance through Google Analytics 4, Google Search Console, and other analytics tools. Collaborate with the Marketing, CRM, IT, and Creative teams on the execution of commercial initiatives. Prepare periodic reports and results analysis, identifying growth and optimization opportunities. Monitor market trends, competitors, and new opportunities to improve e-commerce performance. Analyze the customer portfolio, an
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