Marketing & Development Manager

02 ott - Italia
Ferrero

Overview In this role you shape the Estathé brand through cross‐functional collaboration, translating consumer insights into growth. You'll drive portfolio and packaging initiatives while partnering with R&D;, Sales, and Marketing to deliver measurable performance. This is an opportunity to influence a beloved brand within a multinational, fast‐moving environment.
Retribuzione / Benefits
annual variable premio up to 5%
multinational environment
career development opportunities
benefits program (per company offering)
Oversee campaign development, media planning, and consumer promotions with agencies
Monitor brand performance (sales, volumes, margins, marketing contribution) and identify risks/opportunities
Manage limited-edition packaging and portfolio development projects, assess positioning vs competitors
Collaborate with R&D; on business-case development, launches, and post-launch evaluation




support brand health and promotional research
Lead brand projects and coordinate stakeholders to ensure timely delivery
Collaborate with Sales, Trade Marketing, Demand Planning, Finance, Supply Chain, Media, Research, Legal, and Procurement
Master's degree in Marketing Management
experience as Brand Manager or similar marketing role
FMCG or consumer goods experience with exposure to modern trade and out-of-home channels
proficient in Excel and PowerPoint; comfortable with AI tools (Microsoft Copilot or similar)
experience with Circana
fluent in English
strong analytical capabilities and business-oriented mindset
cross-functional project management experience
budget management and campaign execution experience
Cross-functional collaboration
Excel
PowerPoint

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