RETAIL MEDIA EXPERT

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/860ml7

The De’ Longhi Group is a global leader in the small domestic appliances sector, renowned for its innovative and high-quality products. Our brand portfolio includes De’ Longhi, Kenwood, Braun, Nutribullet, Ariete, Eversys and La Marzocco: iconic brands that have shaped the history of design
and technology in the realms of coffee, food preparation, nutrition, and home comfort.
At De’ Longhi, we are committed to creating products that enhance everyday life, combining functionality, style, and sustainability.The Role in a Nutshell
We are looking for a hands-on, data-driven Retail Media Specialist to lead the operational execution and strategic optimization of our retail media presence across Europe. You won't just be overseeing agencies; you will be the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Otto, Unieuro, Darty, and more.
As a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales,



ensuring our products are winning the digital shelf and driving measurable ROI.Key Responsibilities
- Operational Leadership: End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers.
- Media Planning & Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Otto, and Unieuro, aligning with seasonal peaks and product launches.
- Budget Management: Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets.
- Performance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion.
- Reporting & Insights: Translate complex data into actionable insights. You will provide the Global Head of Paid Media with weekly/monthly performance deep-dives and & "so-what" summaries.
- Stakeholder Collaboration: Act as the technical poin

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/860ml7