Trade Marketing Director Italy

02 ott - Milano
Aims International Italia Società Benefit

Star, one of the best known company in the Italian Food scene born with the legendary cube in 1948, is a leader in most of the categories in which it operates with various brands with a broad portfolio of products, ranging from noodles, sauces to teas and infusions.

The company is part of the GBFoods Group, which integrates a variety of brands and companies and operates in more than 50 countries, with the purpose of "Celebrating local flavors", thus combining an international organization with a local approach.

For them we are looking for a strategic and results-driven:

Reporting to the General Manager and being part of the Italian Leadership Team, the candidate will define and execute the end-to-end Commercial Excellence, from Category to Channels to RGM (Revenue Growth Management) - assortment, mix, price, promo, trade investment - strategy and plans, ensuring a fully integrated approach and supporting the Account Management team for their talks and negotiations with the Trade. The candidate will elevate team capabilities,



embedding a strong performance and data-driven culture across the organization.

Key responsibilities:
- Define and drive the Commercial Excellence strategy, aligning category growth, RGM and channels development, with business objectives
- Lead the RGM agenda end-to-end: assortment and mix, pricing strategy, promotional effectiveness, trade investment optimization, and margin enhancement
- Ensure best-in-class guidance for commercial execution across channels, including distribution, assortment, space, and Perfect Store principles
- Partner with Account Management to shape customer strategies and joint Business Plans, integrating Category, Channel and RGM levers into negotiations
- Own the Commercial Excellence & RGM contribution to S&OP; and business planning, identifying risks, opportunities, and growth levers
- Drive performance management and governance, ensuring rigorous tracking of revenue, margin, and trade ROI
- Lead, develop, and ins

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