Biddable Specialist
Pubblicato il 02-10-2026 - Procter & Gamble in Roma
Job Location
ROME GENERAL OFFICE
Job Description
Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential?
Media & Digital Transformation is at the core of P&G; brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem.
As a Biddable Specialist you will:
• Design and implement programmatic campaign strategies;
• End to end execute programmatic buys: understanding targets and business objectives;
• Setup, launch, trafficking and optimizing of campaigns in the media buying platforms (DSPs);
• Have the ability to recommend an appropriate mix of strategies and tactics inside the DSP to help drive delivery critical metrics and specific media targets (brand awareness, engagement or conversions goals);
• Manage day-to-day optimizations, pacing, and reporting of campaigns, forecasting media spends and KPIs goals;
• Prepare deliverables and reports around pacing, optimization, and testing analyses;
• Bring innovative ideas about campaign's strategies and stay ahead of the competition by analyzing, keeping pace and regularly documenting Programmatic industry trends;
• Ensure quality in Digital Programmatic campaigns’ executions (brand awareness and performance), lead end to end process (stay in sync with timings) & achieve briefed objectives;
• Connects externally to get in touch with industry & consumers trends;
• Work together with Marketing Technologist to enable deliver a consumer-centric data strategy to understand basic data structure, business fit and flows across involved systems.
What we offer you: