Sales Manager

02 ott - Milano
Eton Shirts

Eton is seeking to hire a Sales Manager (m/f/d) to lead our existing business and expansion in the European market. This position is a key role within the European wholesale team. The position will be based in one of our showrooms in Munich or Milan (partly remote). You will report to the Sales Director Continental Europe.

About Us

Eton is a global brand with an omnichannel presence, founded in Gånghester Sweden 1928. Our exclusive shirts and accessories reach customers on etonshirts.com, in own brand stores, and in the world’s major multi-brand platforms and department stores.

Our company culture promotes an open environment by all of us being transparent, respectful, honest and trusting.

We always look for those who will best fit into our company culture and who shares our core values:

One Eton: we work together, we win together

Empowering: we show respect for others

Work Smart: we say yes to the right challenges, the right way

Quality-Driven: we exist to offer high-quality products and to do high-quality work in every touchpoint

Customer-Committed:



the customer is always the most important person in the room

Progressive: we are innovative and always have the future in mind

Your responsibilities will include:
• Own and deliver annual sales, revenue, margin, and sell-through targets across assigned European wholesale markets and customer portfolios.
• Develop and execute strategic account plans to drive sustainable business growth with luxury department stores, premium retailers, specialty boutiques, and key wholesale partners.
• Identify, negotiate, and secure new business opportunities with high-potential luxury and premium accounts to expand market share and brand distribution.
• Lead seasonal selling campaigns and collection presentations, maximizing order intake, assortment breadth, and profitability across all customer segments.
• Drive commercial excellence by continuously analysing sales performance, market trends, customer KPIs, and competitive

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