02 ott - Bologna
Career Group
SENIOR BRAND MANAGER – SPIRITS
Location: Bologna The Role
We are looking for an experienced and passionate Senior Brand Manager to lead the development and growth of key brands within our Spirits portfolio.
In this role, you will have end-to-end responsibility for the brand, combining strategic thinking, consumer understanding and strong business acumen to build distinctive brands and deliver sustainable growth.
You will define the brand strategy and translate it into impactful marketing and commercial plans, working closely with Sales, Trade Marketing, Insights, Innovation and external partners.
Key Responsibilities
- Define and lead the brand strategy, positioning and annual marketing plan , ensuring alignment with overall business priorities.
- Own brand performance, identifying opportunities and translating consumer, market and competitive insights into clear growth strategies .
- Lead the development of integrated brand activation plans across communication, digital, social, experiential, PR and point of sale.
- Drive the strategic agenda for innovation and portfolio development , from opportunity identification and concept development through to market launch.
- Partner with Sales and Trade Marketing to ensure strong translation of brand strategy into customer and channel plans .
- Monitor business and brand KPIs, turning data and insights into clear recommendations and actions.
- Manage the brand marketing budget and investments , ensuring effective allocation of resources and a strong ROI mindset.
- Lead agencies and external partners, ensuring strategic and creative excellence.
- Influence and engage senior and cross-functional stakeholders around brand priorities and growth opportunities.
- Coach and support more junior marketing colleagues, contributing to the development of the overall Marketing team.
Who We Are Looking For
- University degree in Marketing, Business, Economics or related disciplines.
- 6+ years of experience in Brand Marketing , ideally within Spirits, Beverage, FMCG or premium consumer brands.
- Proven experience in developing and executing brand strategies and integrated marketing plans .
- Strong understanding of consumers, markets and brand building.
- Strong commercial and financial acumen , with the ability to connect marketing decisions to business performance.
- Experience in managing innovation, communication and activation projects.
- Excellent analytical and problem-solving capabilities.
- Strong stakeholder management and influencing skills.
- Ability to lead complex projects in a fast-paced and cross-functional environment.
- Fluent Italian and English.
- Genuine passion for brands, consumers and the Spirits category.
Leadership Profile
Strategic Brand Builder
Able to define a clear long-term direction for the brand while ensuring strong execution.
Consumer & Culture Driven
Deeply curious about consumers, behaviours, culture and emerging trends.
Business Owner
Approaches the brand as a business, connecting consumer opportunities with commercial and financial results.
Entrepreneurial
Challenges established ways of working, identifies opportunities and turns ideas into action.
Influential Leader
Creates alignment across functions and partners, bringing people behind a clear vision and priorities.
Execution Focused
Combines strategic ambition with the discipline required to deliver tangible results.
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