Product Marketing Specialist
Pubblicato il 02-10-2026 - ABB in Dalmine
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to: EL Product Marketing ManagerYour Role and ResponsibilitiesYou will be responsible to implement all marketing activities and support Sales organization in driving sales and services of respective products for the domestic market. Candidate shall transfer all specific Italian market requirements to supply factories giving support in understanding all customer needs- Work model: #LI-HybridIn this role, you'll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for: Strategy: implementing the go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy; ensuring the Local Product Group budget (volumes)
and profitable growth targets are achieved in the respective Countries.
Goals and Sales Planning: completing the offering cycle against strategic inquiries and relevant technical/commercial alignment, participating in sales strategy discussions for the assigned Country, agreeing short- and long-term actions with specific Channels along specific Segments.
Marketing: analyzing customer needs and competitor offers through general market information and information provided by local Sales organization; ensuring efficient marketing actions and communication to local Sales organization and customers and communicating the value proposition of the products; overseeing sales execution for assigned products by providing relevant materials and guidance to Sales team(s).Reporting: performing regular project follow-up, providing reliable monthly order forecasts for production planning, and proposing recovery plan(s) in cases of potential order shortfalls