02 ott - Roma
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At Boolean , we support top-tier companies in discovering and hiring the best talent. Today, we are looking for a Website & Technical Marketing Specialist on behalf of a leading and rapidly growing international digital platform. We've been collaborating with this company for a long time with great successful results, and we are proud to support them in finding their next talent.
About the role
We are looking for a proactive, results-driven Website & Technical Marketing Specialist to take full ownership of our website performance, health, and organic growth, with a strong current focus on expanding our exposure in the US market.
In this role, you will bridge technical execution with digital strategy. You don't need to be a full-stack coder, but you must be a hands-on technical problem solver who knows how to diagnose issues, optimize web platforms, implement fixes (leveraging modern tools and AI), and track measurable results.
Website Health & Performance Optimization: Regularly audit, identify, and fix technical issues impacting load speeds, site health,
and user experience (using tools like PageSpeed Insights / Lighthouse).
US Market & Organic Traffic Growth: Lead initiatives to boost organic search performance and digital visibility specifically tailored to the US market.
Technical SEO & Analytics Monitoring: Oversee site architecture, URL structures, indexing, and performance tracking using Google Search Console, Google Analytics, Google Tag Manager, and Semrush.
CMS & Landing Page Management: Manage, build, and optimize website assets and landing pages within HubSpot (or similar platforms like Salesforce Pardot) for both organic and paid campaigns.
Content & Keyword Strategy: Collaborate with internal specialists to align website content with target audience intent and high-converting keywords.
AI Tool Integration: Smartly leverage AI tools to increase efficiency, draft content, or assist in troubleshooting while maintaining quality and accuracy.
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