Accessories Communication Senior Manager
Pubblicato il 03-10-2026 - Beni di consumo e di lusso / Moda in Roma
Posizione
Mission
This role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally.
Main Accountabilities
Strategic Planning & Execution:
Develop and implement the annual marketing and communication strategy for the Accessories category
Identify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies
Cross-Functional Coordination:
Drive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment
PR & Editorial:
Execute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages
Manage external consultants for consistent activation of PR activities.
Organize and manage interviews for the Accessories Managing Director and the Creative Director
Global Event & Fashion Week Presence:
Provide strategic support for the annual global LG&A; event (briefing, planning, and post-event amplification)
Coordinate Paris Couture and Milan Fashion Week presentations for targeted press
Organize strategic meetings for the Creative Director during these events
Market Visits & Local Engagement:
Ensure a unified approach during market visits through clienteling events, editor meetings, and cultural activations
Create meaningful local moments to enhance brand relationships and visibility
Technical Skills
Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus)
Solid knowledge of PR dynamics and media relations (print, influencers, digital)
Competence in managing high-profile events and fashion shows
Ability to analyze market data and campaign performance
Excellent knowledge of digital communication and social media platforms and tools
Fluency in written and spoken English; knowledge of other languages is a plus
Soft Skills
Leadership and coordination
Effective communication
Strategic vision and thinking
Results Orientation
Proactivity and Flexibility
Problem Solving
Networking and Relationships
Responsabilità del lavoro
Technical Skills
Proven experience in defining and implementing global marketing and communication strategies, preferable in the luxury sector (Accessories as a plus)
Solid knowledge of PR dynamics and media relations (print, influencers, digital)
Competence in managing high-profile events and fashion shows
Ability to analyze market data and campaign performanceExcellent knowledge of digital communication and social media platforms and tools
Fluency in written and spoken English; knowledge of other languages is a plus
Soft Skills
Leadership and coordination
Effective communication
Strategic vision and thinking
Results Orientation
Proactivity and Flexibility
Informazioni aggiuntive per i candidati For new joiners in this role in Italy, the initial annual gross salary is EUR 65.000
This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.
This role also provides for participation in a premio scheme, at Bulgari's discretion, based on factors such as individual and/or company performance.
In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.
The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.