03 ott - Italia
BenQ Italy Business & Education Solutions
Ben Q, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a Product Manager B2 C who will join the Ben Q Italy Marketing Team based in Sesto S. The B2 C Product Manager is a commercially-driven role responsible for the full lifecycle management of Ben Q's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and Ben Q European HQ.While responsible for e-commerce performance across the full Ben Q B2 C portfolio (desktop monitors, B2 C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2 C team's strength in display and monitor categories.
This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in Ben Q's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels. Product Lifecycle & Portfolio Management Own the B2 C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.
Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning. provide regional HQ with market feedback and localisation requirements. Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.
Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions. E-Commerce & Digital Ch
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