Funnel Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86abge

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Funnel Strategist & Copywriter based in Italy.
This is a fully remote, full-time opportunity for a conversion-focused copywriter who wants to own both strategy and execution.
You will research audiences, shape messaging, and build full-funnel campaigns designed to generate measurable business results.
Your work will span landing pages, email sequences, advertisements, sales assets, case studies, and other conversion content.
You will work with real traffic and real performance data, allowing you to see how your work performs within weeks.
The role combines creative writing with customer research, funnel strategy, experimentation, and performance analysis.
You will collaborate closely with marketing, sales, creative, paid media, and customer success teams.
With strong autonomy, mentorship, and room to grow, the position is suited to someone who wants their copy to directly influence revenue.
Accountabilities
- Research ideal customer profiles,



competitor positioning, customer reviews, and market messaging to understand audiences and write in their language.
- Develop full-funnel strategies covering offers, landing pages, sales assets, email sequences, and other customer touchpoints.
- Write persuasive conversion-focused copy for landing pages, emails, advertisements, case studies, and supporting sales materials.
- Help determine what should be built, why it should be built, and how each component should move prospects toward the next stage of the funnel.
- Review campaign and funnel performance, identify points where prospects drop off, and recommend and implement improvements.
- Collaborate with paid media, creative, sales, and customer success teams to ensure messaging and campaigns work cohesively.
- Bring new campaign, messaging, and positioning ideas to the team and contribute to strategic discussions.
- Use customer and performance i

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86abge